In my eyes, GeIL has taken many steps to reposition themselves in the enthusiast market. Not many know this, but GeIL was the first to release two sticks of memory in a "Dual Channel Kit". At the time, their PC3200 boomed.
Before I begin, I must be honest and say that I've never been a big fan of GeIL memory. I remember when GeIL first introduced their low latency PC3200 memory about 2 and a half years ago.
While companies like Kingston, Corsair, and OCZ are enjoying marketing buzz, more discreet companies like Mushkin and GeIL have released memory revisions.