AMD to drop ATI brand name?

CustomPC is reporting that, after the takeover is completed, AMD will discontinue the ATi name. CustomPC cites a named source from AMD as the one who made the statement. The Radeon brand is not currently on the chopping block, although it is still a possibilty that it will get axed. Does this mean that instead of ATI vs. Nvidia we will have AMD vs. Nvidia? Kind of ironic, isn’t it? Nvidia is AMD’s major chipset manufacturer but they will soon be going to head to head, branding and everything.

We asked Richard Baker from AMD if this meant that the memorable Radeon name would also be biting the dust, but he replied that ‘we haven’t made any final decisions yet, but I’d personally be very surprised if we dropped any of those product names. The ATi company name is definitely going, though.’