muvee Takes Fun, Personalization and Creative Expression Beyond the Camcorder

Singapore – June 9, 2005 – muvee Technologies, the pioneer and global leader in Instant Personal Video, has refreshed the muvee-man in its logo to reflect the fun and simplicity of its core offering. Maintaining his signature sniper pose, the muvee-man’s camcorder has now been replaced with a stylized ‘play’ symbol that alludes to creative human expression and having fun with media everywhere. With this change, the muvee-man better reflects muvee’s mission to make video production fast, personal, easy, playful, and human.

Paul Koh, Creative Director at muvee, said, “muvee has broken out of the confines of traditional video editing and created its own genre of Instant Personal Video. Our technology is continuously growing beyond the PC and camcorder, and we’re now in the living room, ubiquitous on mobile camera-phones, and continuing to make our way into all sorts of spaces where people can use and share media in a meaningful way to express themselves. muvees unlock the feeling in a video or a bunch of pictures to make people play, have fun, share and interact. Our refreshed muvee-man invites people to play and have fun experiencing the possibilities that muvee offers, and reflects our progress and philosophy.”

He added, “Our muveeStyles are more than just templates. They’re fun tools for creative expression that, together with music, evoke an emotional response from users and viewers alike. Our users write to us all the time saying that their muvees make them laugh out loud or move them to tears. For many, making and sharing muvees has become the basis for regular gatherings with friends and family. This is how people are using muvee in real life.”

For more information on muvee’s updated logo, please visit

http://www.muvee.com/website/muvee_mark.php.

Recovered from an Internet Archive snapshot of the InsaneTek front page.