Adblock Plus to Start Allowing Some Ads

Written by John Ponio    Tuesday, 13 December 2011 17:22

Adblock Plus

Because ads are very important to the internet (heck, they support most websites like this one), Adblock Plus will start allowing a "whitelist" of ads that aren't obtrusive to Adblock Plus 2.0, which means pretty much just text ads will be allowed. The nice thing about this, if you seriously don't want to see any ads at all, the whitelist can be disabled. The announcement page says, "Starting with Adblock Plus 2.0 you can allow some of the advertising that is considered not annoying. By doing this you support websites that rely on advertising but choose to do it in a non-intrusive way. And you give these websites an advantage over their competition which encourages other websites to use non-intrusive advertising as well. In the long term the web will become a better place for everybody, not only Adblock Plus users. Without this feature we run the danger that increasing Adblock Plus usage will make small websites unsustainable." Honestly I think I'll leave the whitelist enabled, and I encourage you all to do the same. Ads are very important to small websites, especially this one, and the more clicks on each ad the better.