Electronic Arts to be 100% Digital

Written by John Ponio    Tuesday, 03 July 2012 10:22

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In a recent interview with gamesindustry.biz, EA Labels (EA Studios and development teams) has said that they will eventually become 100% digital. According to Frank Gibeau, President of EA Labels, it's inevitable. It won't happen tomorrow, but it's going to happen in "the near future." He said that EA is more focused on the customer, and they'll keep going the way that the consumer will have the most benefit. More and more, though, that's becoming digital.

In part of the interview, Frank Gibeau said about going full-digital:

It's in the near future. It's coming. We have a clear line of sight on it and we're excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we're doing."

Read the full interview here.