Skype to Introduce 'Conversation Ads'

Written by John Ponio    Wednesday, 13 June 2012 20:22

Skype Logo

Skype, one of the most popular VOIP services, has announced they will introduce "conversation ads" into 1:1 Skype-to-Skype calls. It looks like it will only be in audio calls, so video chatting is safe for now. The ads will be for users who don't have Skype credit or a subscription, although they still won't allow you to make "free" Skype-to-phone calls. As part of their marketing gimmick, Skype says that the ads will act "as an opportunity for marketers to reach our hundreds of millions of connected users in a place where they can have meaningful conversations about brands in a highly engaging environment."

Skype Conversation Ads

Above is a prototype-version of how the ads will look in a Skype-to-Skype audio call (courtesy of the announcement post). Before you get in a huff over Skype introducing ads, the ads will be non-expanding and will be silent. They will only load after call-quality checks are done, and they've been working on these for a long time to make sure that the ads won't affect call quality during/after they loaded. If Skype absolutely had to introduce ads, at least it seems like they're doing it right: silent and non-expanding. Hopefully implementation in terms of bandwidth usage and call quality will be done well. 

Read the announcement post here