AMD Pushing Lower Priced Ultrathin Laptops

Written by John Ponio    Friday, 08 June 2012 15:55

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At Computex 2012 in Taipei, Taiwan, AMD 's director of Global Marketing, John Taylor, blamed Intel's very specific guidelines for a laptop to be called an ultrabook for the ultrabook's relatively high price. Currently ultrabooks range from $749-$1,499. AMD is hoping to bring ultrathin prices down a notch with their E-series platform of APUs to $599 at the low end and $899 at the high end. We've already seen HP's yet-to-be released "Sleekbook" idea, which is basically an ultrabook but changes a few things around like an AMD processor instead of an Intel processor and an HDD instead of an SSD. This is the idea that AMD wants to move forward with. Hopefully performance can be up to the ultrabook's standards, so the "sleekbooks" don't turn into a second-rate utrabook.