EA has recently announced that any fully-funded, ready-to-be-published game funded via Kickstarter or other crowd-funded games will get a free ride on Origin, EA's digital downloading service, for 90 days. Origin will waive the distribution fee, allowing games to get out there and popular without costing the developer more money.
David DeMartini, who is the Vice President of Origin, said,
This is a surprising move out of Electronic Arts, because for the last few years public opinion views the company as a bunch of money-grubbing thugs. Obviously this will benefit Origin, because it will get more people logged into the service, but it's going to greatly help small developers get their game out there. I can't see how this isn't a good thing for everyone involved. My opinion on EA isn't quite turned around, but this certainlly doesn't hurt.