Intel's Ultrabook Marketing Campaign is Largest in Over a Decade for Intel

Written by John Ponio    Thursday, 05 April 2012 15:11

Intel Ultrabook

With just about every company that makes a laptop coming out with their own version of an ultrabook, which is an extremely slim but surprisingly powerful laptop that fits certain specifications set by Intel, there has to be a greater demand for them to make them worth anything. Well, Intel realizes that, and they've started what will be the largest marketing campaign for Intel in over ten years. While an exact number wasn't given, the cost was said to be "valued at hundreds of millions."

The new marketing campaign includes a few TV spots, one of which is debuting tomorrow. They're set in the wild west, China, and medieval Europe. You can view the ad right now on Intel's website. In addition to the TV ads, there will be print ads coming out at the end of the month. 

Kevin Sellers, who is the Vice President of Sales and Marketing Group and the Director Advertising and Digital Marketing at Intel, said,

"A New Era of Computing' is going to be very different from what you've seen from Intel in a long time. This is not a campaign where we're talking about the microprocessor or Intel the company. Instead, we're giving a cinematic and epic feel to how Intel-inspired Ultrabook systems are ushering in a new era of computing and making everything else seem like ancient history."

You can read the press release here, and view Intel's effort to push the ultrabook at 

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