With just about every company that makes a laptop coming out with their own version of an ultrabook, which is an extremely slim but surprisingly powerful laptop that fits certain specifications set by Intel, there has to be a greater demand for them to make them worth anything. Well, Intel realizes that, and they've started what will be the largest marketing campaign for Intel in over ten years. While an exact number wasn't given, the cost was said to be "valued at hundreds of millions."
The new marketing campaign includes a few TV spots, one of which is debuting tomorrow. They're set in the wild west, China, and medieval Europe. You can view the ad right now on Intel's website. In addition to the TV ads, there will be print ads coming out at the end of the month.
Kevin Sellers, who is the Vice President of Sales and Marketing Group and the Director Advertising and Digital Marketing at Intel, said,