Google to Add 'Do-Not-Track' Button to Chrome

Written by John Ponio    Friday, 24 February 2012 16:49

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It's been a great week for consumer privacy: first the White House releases a "Consumer Privacy Bill of Rights" that will give limitations to how companies can collect and use your data that the government can enforce (if Congress can pass it), and now Google will be adding a "do-not-track" button to its Chrome web browser. The do-not-track option limits the data that can be collected by advertising companies, even Google. Currently a lot of advertisements use various methods to get personal information on you, such as what kind of things you like to do, food you like, etc., to better tailor advertisements to you. The information gathered to use for ads can be fairly invasive, privacy-wise, causing a big uproar. Hopefully the do-not-track button actually does what its supposed to, and no loop-holes are found. Firefox has a similar do-not-track feature that's supposed to do the same thing, but I haven't heard how much it actually does.